carwow brand profile in the UK 2023

How high is the brand awareness of carwow in the UK?
When it comes to car and motorcycle online shop users, brand awareness of carwow is at 60 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is carwow in the UK?
In total, 17 percent of UK car and motorcycle online shop users say they like carwow. However, in actuality, among the 60 percent of UK respondents who know carwow, 8 percent of people like the brand.

What is the usage share of carwow in the UK?
All in all, 14 percent of car and motorcycle online shop users in the UK use carwow. That means, of the 60 percent who know the brand, 23 percent use them.

How loyal are the customers of carwow?
Around 10 percent of car and motorcycle online shop users in the UK say they are likely to use carwow again. Set in relation to the 14 percent usage share of the brand, this means that 71 percent of their customers show loyalty to the brand.

What's the buzz around carwow in the UK?
In September 2023, about 16 percent of UK car and motorcycle online shop users had heard about carwow in the media, on social media, or in advertising over the past three months. Of the 60 percent who know the brand, that's 27 percent, meaning at the time of the survey there's little buzz around carwow in the UK.

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