The Home Depot brand profile in the United States 2023

How high is the brand awareness of The Home Depot in the United States?
When it comes to furniture online shop users, brand awareness of The Home Depot is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is The Home Depot in the United States?
In total, 41 percent of U.S. furniture online shop users say they like The Home Depot. However, in actuality, among the 90 percent of U.S. respondents who know The Home Depot, 46 percent of people like the brand.

What is the usage share of The Home Depot in the United States?
All in all, 35 percent of furniture online shop users in the United States use The Home Depot. That means, of the 90 percent who know the brand, 39 percent use them.

How loyal are the customers of The Home Depot?
Around 29 percent of furniture online shop users in the United States say they are likely to use The Home Depot again. Set in relation to the 35 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.

What's the buzz around The Home Depot in the United States?
In September 2023, about 34 percent of U.S. furniture online shop users had heard about The Home Depot in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 38 percent, meaning at the time of the survey there's some buzz around The Home Depot in the United States.

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