Under Armour brand profile in the United States 2023
How high is the brand awareness of Under Armour in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Under Armour is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Under Armour in the United States?
In total, 41 percent of U.S. sports and outdoor online shop users say they like Under Armour. However, in actuality, among the 88 percent of U.S. respondents who know Under Armour, 47 percent of people like the brand.
What is the usage share of Under Armour in the United States?
All in all, 31 percent of sports and outdoor online shop users in the United States use Under Armour. That means, of the 88 percent who know the brand, 35 percent use them.
How loyal are the customers of Under Armour?
Around 26 percent of sports and outdoor online shop users in the United States say they are likely to use Under Armour again. Set in relation to the 31 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.
What's the buzz around Under Armour in the United States?
In August and September 2023, about 26 percent of U.S. sports and outdoor online shop users had heard about Under Armour in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 30 percent, meaning at the time of the survey there's little buzz around Under Armour in the United States.
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