Fastest-growing FMCG brands based on CRP growth Philippines 2021

Published by
Christy Balita,
Jul 31, 2023
Keratin Plus was the fastest-growing FMCG brand in the Philippines in 2021 based on consumer reach points (CPR). The brand generated a CPR growth of 77 percent during this year. The other fast-rising consumer brands in the country were Wings, Bioderm, and Fita.

Fastest-growing FMCG brands based on consumer reach points (CRP) growth in the Philippines in 2021

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Source

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Release date

June 2022

Region

Philippines

Survey time period

2021

Supplementary notes

According to the source, consumer reach points (CRP) is determined based on: how many households are buying a brand, how often and how this compares across countries, categories, competitors.

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Production

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Retail sales

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Retail channels

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Leading brands

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