The instant noodle brand Lucky Me was the most preferred food brand in the Philippines, with consumer reach points (CRP) of 889 million in 2023. Condiments and seasoning brands Silver Swan and Maggi also emerged at the top of the list.
Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points
(in millions)
Consumer reach points represent a single instance when a shopper chooses a brand, which puts into consideration population figures, penetration, and consumer choice.Â
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Kantar Worldpanel. (July 10, 2024). Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions) [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions)." Chart. July 10, 2024. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. (2024). Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel. "Most Preferred Fmcg Brands in The Food Category in The Philippines in 2023, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 10 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Kantar Worldpanel, Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/ (last visited September 19, 2024)
Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/