Annual personal care in-home value growth in rural areas Vietnam 2019-2021

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
In 2020, the FMCG in-home value of personal care products in rural areas in Vietnam grew by 16.6 percent, indicating an increase compared to 2019. In that year, personal care products accounted for 13.1 percent of the total in-home FMCG value in rural Vietnam.

Annual in-home FMCG value growth of personal care products in rural areas in Vietnam from 2019 to 2020 with a forecast for 2021

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Release date

March 2021

Region

Vietnam

Survey time period

2019 to 2020

Special properties

excluding gifting

Supplementary notes

* Forecasted.

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Overview

6

Key indicators

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E-commerce

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Food and beverages

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Dairy

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Personal care

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Leading FMCG companies

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Consumer behavior

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