According to a study of iOS users in the United States, participants aged between 18 and 25 years old were spending an average of 10.5 hours per week on social video platform TikTok. Video appears to be the most popular format for users belonging to Generation Z, with YouTube ranking second based on engagement with almost seven hours spent on the platform per week. Facebook was the most popular app used by users aged 26 and above, with an average of 6.2 hours per user per week spent on the platform via iOS devices.
Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group
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Measure Protocol. (June 16, 2021). Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. "Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group." Chart. June 16, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. (2021). Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol. "Leading Apps Based on Average Weekly Hours Spent per User in The United States as of March 2021, by Age Group." Statista, Statista Inc., 16 Jun 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/
Measure Protocol, Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/ (last visited November 10, 2024)
Leading apps based on average weekly hours spent per user in the United States as of March 2021, by age group [Graph], Measure Protocol, June 16, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1248430/apps-average-hours-spent-us-users-by-age/
