The annual expenditure of businesses on social media marketing in Japan was estimated to amount to almost 1.09 trillion Japanese yen in 2023, which represents an increase of more than 158 billion yen compared to the previous year. It was expected that the market would grow further in the coming years and reach a value of almost 1.89 trillion yen by 2027.
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027
(in billion Japanese yen)
The market consists of five segments: social media advertising, influencer marketing, support for the operation of social media accounts, analytics tools, as well as campaign planning and consulting.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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CyberBuzz. (November 1, 2022). Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. "Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. November 1, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. (2022). Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz. "Annual Expenditure on Social Media Marketing in Japan from 2020 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 1 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/
CyberBuzz, Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/ (last visited November 10, 2024)
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberBuzz, November 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1245983/japan-social-media-marketing-market-size/
