Comparing the 22 selected regions regarding the average revenue per radio listener in the 'Traditional Radio' segment of the media market, Switzerland is leading the ranking (116.85 U.S. dollars) and is followed by Germany with 67.38 U.S. dollars. At the other end of the spectrum is Malta with 3.91 U.S. dollars, indicating a difference of 112.94 U.S. dollars to Switzerland.
Data provided by Statista Market Insights are estimates.
Definition:
Traditional radio refers to the broadcasting of audio content via radio frequency waves to reach listeners, typically through AM and FM stations. It encompasses the transmission of music, news, talk shows, and other programming to a wide audience, often in real-time. Traditional radio remains a popular medium for entertainment, information, and communication, offering diverse content tailored to different demographics and interests.
Structure:
The Traditional Radio market comprises revenue generated from advertising aired on AM and FM stations, serving as a vital platform for businesses to reach audiences through audio commercials and sponsorships. Additionally, Public Radio Licence Fees contribute to the market, supporting the operations of non-commercial radio stations that provide educational, cultural, and community-focused programming.
Additional Information:
The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Market numbers for Traditional Radio Advertising can also be found in the Audio Advertising market. Key players in the market are companies, such as iHeartMedia, Audacy Inc., and Cumulus Media Inc.
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Statista. (October 15, 2024). Average radio advertising revenue per radio listener in selected European countries 2023, by country (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country
Statista. "Average radio advertising revenue per radio listener in selected European countries 2023, by country (in U.S. dollars)." Chart. October 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country
Statista. (2024). Average radio advertising revenue per radio listener in selected European countries 2023, by country (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country
Statista. "Average Radio Advertising Revenue per Radio Listener in Selected European Countries 2023, by Country (in U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country
Statista, Average radio advertising revenue per radio listener in selected European countries 2023, by country (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country (last visited November 10, 2024)
Average radio advertising revenue per radio listener in selected European countries 2023, by country (in U.S. dollars) [Graph], Statista, October 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1245938/average-radio-advertising-revenue-per-radio-listener-europe-country
