Euro 2021: media sentiment score by team

In celebration of the Euro 2020/21 competition, Statista published the Celebrity Index report. The Celebrity Index - Euro 2021 ranked all competing teams and players by their celebrity status. Metrics that are used to weight this ranking include social media following, their transfer market value as well as the sentiment and number of global online news articles that mention any player competing. The Polish team had an overall sentiment score of 1.05 - the highest of all teams competing in the Euros in 2021.

Overall sentiment score of online news articles featuring players competing in the UEFA European Championship 2021, by team

Characteristic	Overall sentiment score
Poland	1.05
Portugal	0.72
Russia	0.56
Germany	0.41
Croatia	0.37
Netherlands	0.24
Ukraine	0.17
Denmark	0.15
Austria	0.12
France	0.12
England	0.1
Turkey	0.09
Belgium	0.06
Sweden	0.03
Italy	0.01
Czechia	-0.02
Slovakia	-0.08
Scotland	-0.14
North Macedonia	-0.25
Wales	-0.3
Hungary	-0.33
Switzerland	-0.45
Spain	-0.52
Finland	-0.61

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2021

More information

Region

Europe

Survey time period

May 3 to June 11, 2021

Supplementary notes

The Celebrity Index was scored weighting a number of metrics to create an index score. Metrics and weighting included;

Social media (51 percent) - average ratio of followers of the players to monthly users of Instagram and Twitter are considered, if available.

Market value (29 percent) - market value is the average market value of the players by team.

Online news coverage (20 percent) - Number of online articles & average sentiment score.

For a full methodology see here.

Citation formats