Social gaming platform Playtika reported 8.7 million average daily active users in 2023, down from 9.4 million average DAU in the previous year. Playtika is headquartered in Tel Aviv, Isreal, and published mobile casino games.
Average daily active users (DAU) of Playtika from 2018 to 2023
(in millions)
According to the company: "Daily Active User, the number of individuals who played one of our games during a particular day on a particular platform. Under this metric, an individual who plays two different games on the same day is counted as two DAUs. Similarly, an individual who plays the same game on two different platforms (e.g., web and mobile) or on two different social networks on the same day would be counted as two DAUs. Average DAUs for a particular period is the average of the DAUs for each day during that period."
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Playtika. (February 26, 2024). Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/
Playtika. "Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions)." Chart. February 26, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/
Playtika. (2024). Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/
Playtika. "Average Daily Active Users (Dau) of Playtika from 2018 to 2023 (in Millions)." Statista, Statista Inc., 26 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/
Playtika, Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/ (last visited November 10, 2024)
Average daily active users (DAU) of Playtika from 2018 to 2023 (in millions) [Graph], Playtika, February 26, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1244366/playtika-annual-dau/
