As of January 2021, Mobile Taobao ranked first among all mobile shopping apps for female consumers in China, with an active penetration rate of about 74.8 percent. Meanwhile, around 56 percent of female mobile shopping users used Pinduoduo regularly.
Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app
The active penetration rate was calculated by the number of monthly active users who used a specific e-commerce service divided by the total number of e-commerce monthly active users.
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QuestMobile. (March 9, 2021). Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/
QuestMobile. "Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app." Chart. March 9, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/
QuestMobile. (2021). Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/
QuestMobile. "Active User Penetration of Leading Mobile Shopping Apps among Female Consumers in China as of January 2021, by App." Statista, Statista Inc., 9 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/
QuestMobile, Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/ (last visited November 13, 2024)
Active user penetration of leading mobile shopping apps among female consumers in China as of January 2021, by app [Graph], QuestMobile, March 9, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243930/china-leading-mobile-shopping-apps-among-female-users/
