In 2022, gaming company Activision Blizzard generated approximately 5.38 billion U.S. dollars in net bookings via in-game sales of downloadable content and microtransactions. The vast majority of ATVI's in-game bookings is driven by its Call of Duty franchise.
Net bookings generated by Activision Blizzard from 2016 to 2022
(in million U.S. dollars)
Net bookings is the net amount of products and services sold digitally or sold-in physically in the period, and includes license fees, merchandise, and publisher incentives, among others. Net bookings is equal to net revenues excluding the impact from deferrals.
In-game net bookings primarily includes the net amount of downloadable content and microtransactions sold during the period, and is equal to in-game net revenues excluding the impact from deferrals.
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Activision Blizzard. (February 6, 2023). Net bookings generated by Activision Blizzard from 2016 to 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/
Activision Blizzard. "Net bookings generated by Activision Blizzard from 2016 to 2022 (in million U.S. dollars)." Chart. February 6, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/
Activision Blizzard. (2023). Net bookings generated by Activision Blizzard from 2016 to 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/
Activision Blizzard. "Net Bookings Generated by Activision Blizzard from 2016 to 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/
Activision Blizzard, Net bookings generated by Activision Blizzard from 2016 to 2022 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/ (last visited November 10, 2024)
Net bookings generated by Activision Blizzard from 2016 to 2022 (in million U.S. dollars) [Graph], Activision Blizzard, February 6, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1243336/atvi-net-bookings/
