Between April 2023 and March 2024, the average cost per install (CPI) of casual gaming apps worldwide amounted to 2.17 U.S. dollars. This figure is up from the 0.98 U.S. dollars CPI from 2022 to 2023. This figure has been strongly impacted by Apple's ATT.
Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024
(in U.S. dollars)
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Liftoff. (April 24, 2024). Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. "Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars)." Chart. April 24, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. (2024). Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff. "Cost per Install (Cpi) of Casual Gaming Apps Worldwide from 2019 to 2024 (in U.S. Dollars)." Statista, Statista Inc., 24 Apr 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/
Liftoff, Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/ (last visited November 10, 2024)
Cost per install (CPI) of casual gaming apps worldwide from 2019 to 2024 (in U.S. dollars) [Graph], Liftoff, April 24, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1241641/cpi-casual-gaming-apps-worldwide/
