According to a survey conducted in August 2020 on beauty and skincare market in China, department store was the most frequently used offline channel when buying cosmetic products, with 43 percent of the respondents stated so. Brand collection stores and supermarkets were another two popular offline sources among Chinese consumers.
Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020
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jrj.com. (December 16, 2020). Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/
jrj.com. "Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020." Chart. December 16, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/
jrj.com. (2020). Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/
jrj.com. "Leading Offline Channels Used by Chinese Consumers to Purchase Cosmetic and Skincare Products as of August 2020." Statista, Statista Inc., 16 Dec 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/
jrj.com, Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/ (last visited November 13, 2024)
Leading offline channels used by Chinese consumers to purchase cosmetic and skincare products as of August 2020 [Graph], jrj.com, December 16, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240440/china-major-offline-channels-to-buy-beauty-products/