With the onset of the COVID-19 pandemic in the year 2020, news viewership across India saw a spike during the lockdown period, with the genre accounting for almost 15 percent of the country's overall television viewership. However, by the end of the year news viewership dropped to slightly less than pre-COVID levels. India underwent nationwide lockdowns in multiple phases between mid-March and July 2020.
Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase
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BestMediaInfo. (March 1, 2021). Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/
BestMediaInfo. "Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase ." Chart. March 1, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/
BestMediaInfo. (2021). Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase . Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/
BestMediaInfo. "Share of Television News Viewership during The Covid-19 Pandemic in India in 2020, by Phase ." Statista, Statista Inc., 1 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/
BestMediaInfo, Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/ (last visited November 13, 2024)
Share of television news viewership during the COVID-19 pandemic in India in 2020, by phase [Graph], BestMediaInfo, March 1, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240251/india-covid-19-impact-on-news-viewership-by-phase/