Video ad completion rates in North America 2015-2021
In 2021, 78 percent of video ad impressions were watched until the end in North America. For connected TV devices, the rate was as high at 97 percent.
Digital video advertising completion rates in North America from 2015 to 2021
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Extreme Reach. (August 15, 2022). Digital video advertising completion rates in North America from 2015 to 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/
Extreme Reach. "Digital video advertising completion rates in North America from 2015 to 2021." Chart. August 15, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/
Extreme Reach. (2022). Digital video advertising completion rates in North America from 2015 to 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/
Extreme Reach. "Digital Video Advertising Completion Rates in North America from 2015 to 2021." Statista, Statista Inc., 15 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/
Extreme Reach, Digital video advertising completion rates in North America from 2015 to 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/ (last visited November 13, 2024)
Digital video advertising completion rates in North America from 2015 to 2021 [Graph], Extreme Reach, August 15, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1240060/video-ad-completion-rates/