Distribution of color cosmetics buyers in China 2020, by city tier

Published by
Xin Ou,
Feb 23, 2024
As of 2020, around 30 percent of Chinese color cosmetic consumers are from first-tier cities. Consumers from higher-tier cities are more willing to purchase overseas cosmetic brands.

Distribution of color cosmetics consumers in China in 2020, by city tier

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Sources

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Release date

June 2020

Region

China

Survey time period

2020

Supplementary notes

According to the source, data was collected from social media, where the average user age is younger and may cause deviation from the actual consumer profile.

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