According to the results of a survey conducted in June 2020, it was found that 36 percent of surveyed consumers in the United States said they have tried a new brand in light of the outbreak of the coronavirus. Further 25 percent said they incorporated a new private-label brand into their shopping lists.
Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (August 3, 2020). Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/
McKinsey & Company. "Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020." Chart. August 3, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/
McKinsey & Company. (2020). Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/
McKinsey & Company. "Leading Ways in Which Consumers Changed Brand Loyalty Due to The Outbreak of The Coronavirus in The United States as of June 2020." Statista, Statista Inc., 3 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/
McKinsey & Company, Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/ (last visited November 10, 2024)
Leading ways in which consumers changed brand loyalty due to the outbreak of the coronavirus in the United States as of June 2020 [Graph], McKinsey & Company, August 3, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239145/brand-loyalty-change-us/
