A survey from 2021 showed that B2B buyers decided their purchases based on the ability of sellers of giving the best suggestions based on concerns, wants, and needs of their customers. Aside from this aspect, 68 percent of respondents claimed that showing how to solve a problem and the possibilities behind a purchase decision was an influencing factor as well.
Main factors influencing purchasing decisions of B2B buyers in 2021
Characteristic
Share of B2B buyers responding that the factor has a „high influence“ on their purchased decisions
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MarketingCharts. (April 16, 2021). Main factors influencing purchasing decisions of B2B buyers in 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/
MarketingCharts. "Main factors influencing purchasing decisions of B2B buyers in 2021 ." Chart. April 16, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/
MarketingCharts. (2021). Main factors influencing purchasing decisions of B2B buyers in 2021 . Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/
MarketingCharts. "Main Factors Influencing Purchasing Decisions of B2b Buyers in 2021 ." Statista, Statista Inc., 16 Apr 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/
MarketingCharts, Main factors influencing purchasing decisions of B2B buyers in 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/ (last visited November 13, 2024)
Main factors influencing purchasing decisions of B2B buyers in 2021 [Graph], MarketingCharts, April 16, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1239001/b2b-buyers-purchase-decision-influencers/
