During a survey of consumers in the United States concluded in March 2020, gauging their use of loyalty programs, it was found that 12 percent of respondents indicated personal relevance, recognition and support, as well as ease and enjoyment as the main reasons why they engage with loyalty programs.
Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020
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Bond Brand Loyalty. (March 17, 2020). Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/
Bond Brand Loyalty. "Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020." Chart. March 17, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/
Bond Brand Loyalty. (2020). Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/
Bond Brand Loyalty. "Leading Engagement Drivers of Loyalty Programs According to Consumers in The United States as of March 2020." Statista, Statista Inc., 17 Mar 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/
Bond Brand Loyalty, Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/ (last visited November 10, 2024)
Leading engagement drivers of loyalty programs according to consumers in the United States as of March 2020 [Graph], Bond Brand Loyalty, March 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238888/membership-loyalty-programs-us-engagement/
