A worldwide survey conducted in 2021 showed that omnichannel action was considered effective in reaching and serving customers by more than one in two B2B decision-makers. Full integration between offline and online channels was seen as a better sales strategy, compared to the way companies operated before COVID-19 breakout.
Among the 12 survey countries, Brazil stood out, with 83 percent of B2B professionals believing that implemented omnichannel interactions were more effective than in pre-pandemic times.
Share of B2B sellers considering omnichannel an effective sales model in 2021, by country
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McKinsey & Company. (February 23, 2022). Share of B2B sellers considering omnichannel an effective sales model in 2021, by country [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. "Share of B2B sellers considering omnichannel an effective sales model in 2021, by country." Chart. February 23, 2022. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. (2022). Share of B2B sellers considering omnichannel an effective sales model in 2021, by country. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company. "Share of B2b Sellers Considering Omnichannel An Effective Sales Model in 2021, by Country." Statista, Statista Inc., 23 Feb 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
McKinsey & Company, Share of B2B sellers considering omnichannel an effective sales model in 2021, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/ (last visited November 13, 2024)
Share of B2B sellers considering omnichannel an effective sales model in 2021, by country [Graph], McKinsey & Company, February 23, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1238386/effectiveness-of-b2b-omnichannel-sales-by-country/
