UK TikTok users were spending over 42 minutes on the app on an average day in 2020. This was an increase of 84.5 percent compared to 2019, when the corresponding amount of time was 23 minutes. It is forecast that less time will be spent on TikTok in the upcoming years, but the platform will still remain actively used.
Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023
internet users who accessed their TikTok account via any device at least once per month
Supplementary notes
* Forecast
The source adds the following information: "Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors."
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eMarketer, & Netimperative. (May 18, 2021). Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/
eMarketer, und Netimperative. "Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023." Chart. May 18, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/
eMarketer, Netimperative. (2021). Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/
eMarketer, and Netimperative. "Average Minutes per Day Spent on Tiktok Forecast in The United Kingdom (Uk) from 2019 to 2023." Statista, Statista Inc., 18 May 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/
eMarketer & Netimperative, Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/ (last visited November 10, 2024)
Average minutes per day spent on TikTok forecast in the United Kingdom (UK) from 2019 to 2023 [Graph], eMarketer, & Netimperative, May 18, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237674/uk-tiktok-time-forecast/
