In a survey about audio advertising conducted in Australia in 2020, it was found that 63 percent of respondents said they usually used reach metrics to assess podcast ads effectiveness. That same year, eight percent of respondents reported they usually used in-store visit metrics to assess podcast ads effectiveness.
Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020
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IAB Australia. (March 15, 2021). Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. (2021). Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia. "Frequency of Metrics Used by Media Agencies to Assess Podcast Advertising Effectiveness in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
IAB Australia, Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/ (last visited November 10, 2024)
Frequency of metrics used by media agencies to assess podcast advertising effectiveness in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237660/australia-frequently-used-metrics-to-assess-podcast-ad-effectiveness/
