According to a survey conducted in October 2020 in Japan, around 19 percent of respondents stated that they have bought a product irrelevant of its quality, because they liked the brand. The survey results revealed that brand marketing affected purchase decisions and consumer interest in Japan.
Impact of product marketing on consumer behavior in Japan as of October 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Neo Marketing. (November 17, 2020). Impact of product marketing on consumer behavior in Japan as of October 2020 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing. "Impact of product marketing on consumer behavior in Japan as of October 2020." Chart. November 17, 2020. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing. (2020). Impact of product marketing on consumer behavior in Japan as of October 2020. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing. "Impact of Product Marketing on Consumer Behavior in Japan as of October 2020." Statista, Statista Inc., 17 Nov 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing, Impact of product marketing on consumer behavior in Japan as of October 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/ (last visited September 20, 2024)
Impact of product marketing on consumer behavior in Japan as of October 2020 [Graph], Neo Marketing, November 17, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1237495/japan-marketing-impact-consumer-behavior/