It is projected that in 2021 advertising spending of the beauty products and personal luxury category worldwide will reach 7.5 billion U.S. dollars. The category is set to see growth of 1.7 percent that year. In 2022 the ad spend is expected to grow by roughly 200 million dollars.
Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022
(in billion U.S. dollars)
Subcategories included in the beauty and personal luxury are: cosmetics, fragrances, hair care and skin care. Data measured in 11 markets: Australia, Canada, France, Germany, India, Italy, Russia, Spain, Switzerland, the UK, and the U.S.
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B&T. (February 9, 2021). Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/
B&T. "Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022 (in billion U.S. dollars)." Chart. February 9, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/
B&T. (2021). Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/
B&T. "Advertising Spending of The Beauty and Personal Luxury Category Worldwide in 2021 and 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/
B&T, Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/ (last visited November 13, 2024)
Advertising spending of the beauty and personal luxury category worldwide in 2021 and 2022 (in billion U.S. dollars) [Graph], B&T, February 9, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235602/beauty-ad-spend-world/
