In September 2020, 50 percent of affluent income groups made a decision to purchase a new mobile phone for functionality reasons in India. More than 30 percent desired an upgrade through buying a new mobile phone. Spontaneous purchases approximately halved after the first coronavirus wave. Experimental purchases, in contrast, increased their share by around three percent.
Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020
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BCG. (February 24, 2021). Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/
BCG. "Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020." Chart. February 24, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/
BCG. (2021). Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/
BCG. "Reasons for Affluent Income Groups Purchasing a Mobile Phone before and during The Coronavirus (Covid-19) Pandemic in India in 2020." Statista, Statista Inc., 24 Feb 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/
BCG, Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/ (last visited November 10, 2024)
Reasons for affluent income groups purchasing a mobile phone before and during the coronavirus (COVID-19) pandemic in India in 2020 [Graph], BCG, February 24, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1235217/india-covid-19-impact-on-mobile-phone-purchase-reasons-by-affluent-groups/
