In a survey about audio advertising conducted in Australia in 2020, it was found that 35 percent of respondents reported they were not considering using voice marketing strategies for advertising. That same year, seven percent of respondents said they considered and have already used voice marketing strategies.
Voice marketing strategy consideration amongst media agencies in Australia 2020
Original question: Is your organization looking at voice marketing strategies (e.g. search voice strategies / smart speaker skills) for any clients or brands?
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IAB Australia. (March 15, 2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice marketing strategy consideration amongst media agencies in Australia 2020 ." Chart. March 15, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. (2021). Voice marketing strategy consideration amongst media agencies in Australia 2020 . Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia. "Voice Marketing Strategy Consideration amongst Media Agencies in Australia 2020 ." Statista, Statista Inc., 15 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/
IAB Australia, Voice marketing strategy consideration amongst media agencies in Australia 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/ (last visited November 13, 2024)
Voice marketing strategy consideration amongst media agencies in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234900/australia-voice-marketing-strategies/
