In a survey about audio advertising conducted in Australia in 2020, it was found that 72 percent of respondents reported they used or plan to use client produced 15/30 second spots. Meanwhile, that same year, nine percent of respondents reported they used or planned to use voice activated streaming audio creative formats.
Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020
Original question: Which of the following creative formats have you used/or plan to use for audio advertising on Streaming digital audio e.g. Spotify/Live Radio
apps/ SoundCloud/iHeartRadio etc?
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IAB Australia. (March 15, 2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/
IAB Australia. "Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020." Chart. March 15, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/
IAB Australia. (2021). Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/
IAB Australia. "Streaming Audio Creative Formats Used by Media Buyers with Intent to Use Streaming Audio in Australia 2020." Statista, Statista Inc., 15 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/
IAB Australia, Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/ (last visited November 10, 2024)
Streaming audio creative formats used by media buyers with intent to use streaming audio in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1234650/australia-streaming-audio-creative-formats-used-by-media-buyers/
