In a survey about audio advertising conducted in Australia in 2020, it was found that 56 percent of respondents reported planning and buying digital audio collaboratively with digital display activity. Meanwhile, that same year, 53 percent of respondents reported planning and buying in combination with digital video activity.
Media agencies planning and buying digital audio with other digital advertising types in Australia 2020
Original question: When buying digital and/or programmatic audio what best describes where Digital audio (streaming or podcasts), typically fits
into your campaign plan?
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IAB Australia. (March 15, 2021). Media agencies planning and buying digital audio with other digital advertising types in Australia 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/
IAB Australia. "Media agencies planning and buying digital audio with other digital advertising types in Australia 2020." Chart. March 15, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/
IAB Australia. (2021). Media agencies planning and buying digital audio with other digital advertising types in Australia 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/
IAB Australia. "Media Agencies Planning and Buying Digital Audio with Other Digital Advertising Types in Australia 2020." Statista, Statista Inc., 15 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/
IAB Australia, Media agencies planning and buying digital audio with other digital advertising types in Australia 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/ (last visited November 13, 2024)
Media agencies planning and buying digital audio with other digital advertising types in Australia 2020 [Graph], IAB Australia, March 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1233773/australia-planning-and-buying-digital-audio-with-other-digital-advertising/
