During a 2020 survey carried out among digital marketing leaders from all across the globe, it was found that delivering personalized experiences was the issue which increased most - by eight percentage points - in perceived difficulty among the presented challenges, compared to results of the 2019 survey.
Challenges in executing digital marketing strategies worldwide in 2019 and 2020
Original question: "In executing your company's digital strategy over the past 12 months, what level of challenge was presented by each of the following scenarios?" The source does not provide information about the methodology of the 2019 survey; the 2020 survey was conducted between November and December 2020.
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Gartner. (April 14, 2021). Challenges in executing digital marketing strategies worldwide in 2019 and 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/
Gartner. "Challenges in executing digital marketing strategies worldwide in 2019 and 2020." Chart. April 14, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/
Gartner. (2021). Challenges in executing digital marketing strategies worldwide in 2019 and 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/
Gartner. "Challenges in Executing Digital Marketing Strategies Worldwide in 2019 and 2020." Statista, Statista Inc., 14 Apr 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/
Gartner, Challenges in executing digital marketing strategies worldwide in 2019 and 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/ (last visited November 10, 2024)
Challenges in executing digital marketing strategies worldwide in 2019 and 2020 [Graph], Gartner, April 14, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232764/challenges-digital-marketing-strategies-world/
