Mobile games offering one-time in-app payments remained the leading monetization model on the Apple App Store for the examined period. However, the number of mobile gaming apps offering subscriptions to iOS users in the United States has experienced a constant increase, growing by almost 13 percent year-over-year in 2020. Between 2017 and 2020, non-gaming apps on iOS have increasingly adopted the recurring in-app payments model, signifying that consumers' attitude towards in-app purchases might be shifting.
Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency
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Sensor Tower, & Mobile Marketing Reads. (March 17, 2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, und Mobile Marketing Reads. "Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency." Chart. March 17, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, Mobile Marketing Reads. (2021). Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower, and Mobile Marketing Reads. "Distribution of In-app Purchases (Iaps) in Leading Gaming Ios Apps in The United States from 2017 to 2020, by Frequency." Statista, Statista Inc., 17 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/
Sensor Tower & Mobile Marketing Reads, Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/ (last visited November 13, 2024)
Distribution of in-app purchases (IAPs) in leading gaming iOS apps in the United States from 2017 to 2020, by frequency [Graph], Sensor Tower, & Mobile Marketing Reads, March 17, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1232709/us-mobile-gaming-iaps-by-frequency/
