Digital commerce users by region Latin America

The number of users is forecast to experience significant growth in all regions in 2028. From the selected regions, the ranking by number of users in the 'Digital Commerce' segment of the fintech market is forecast to be led by South America with 270.75 million users. In contrast, the ranking is trailed by Central America with 21.45 million users, recording a difference of 249.3 million users to South America.

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Number of users of digital commerce in Latin America from 2020 to 2028, by region (in millions)

Characteristic	South America	Central America
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Commerce market covers all consumer transactions made via the Internet which are directly related to online shopping for products and services. This can include transactions made through websites, mobile apps, and other online platforms made via various payment methods such as credit cards, direct debit, invoice, or online payment providers. Digital commerce enables businesses and consumers to conduct transactions remotely, with a variety of payment options and delivery methods available. It also allows for the collection and analysis of data to support personalization and targeted marketing efforts.

Additional Information:

The market comprises transaction values, users, average transaction value per user, and penetration rates. Transaction values are generated via wide range of activities such as online retail sales, and purchase of services on online marketplaces(includes eServices, Travel and Tourism, Digital Media & Digital Health).

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