According to the user report of Sina Weibo, young female users had a strong interest in following posts related to luxury items, with a penetration rate of about 73 percent among users aged between 21 and 30 in 2020. Cosmetcis, handbags, and jewelry were the most popular luxury products.
Share of Weibo female users following content related to luxury products in China in 2020, by age group
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Weibo. (March 12, 2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo female users following content related to luxury products in China in 2020, by age group." Chart. March 12, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. (2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo Female Users following Content Related to Luxury Products in China in 2020, by Age Group." Statista, Statista Inc., 12 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo, Share of Weibo female users following content related to luxury products in China in 2020, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/ (last visited November 13, 2024)
Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph], Weibo, March 12, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
