Major food trends in Japan 2024

Published by C. Diep, Jun 10, 2024

Local production and consumption was the leading food-related trend in Japan, according to a survey conducted in April 2024. Around one in four respondents stated to be interested in the trend, while a similar share stated to have practiced the consumption method. Superfoods and meal replacements showed the highest difference between the share of consumers who were interested in it and the share that has tried these foods.

Most popular food trends in Japan as of April 2024

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Release date

May 2024

Region

Japan

Survey time period

April 23 to 24, 2024

Number of respondents

2,500 respondents

Age group

20-69 years

Special properties

multiple answers possible

Method of interview

Online survey

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