According to a survey conducted among Chinese Tik Tok users in March 2021, around 79 percent of the craft beer consumers were male. In general, about 52 percent of suveyed male alcoholic beverage consumers purchased craft beer.
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender
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Ocean Engine. (April 6, 2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of consumers who purchase craft beer in China as of March 2021, by gender." Chart. April 6, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. (2021). Breakdown of consumers who purchase craft beer in China as of March 2021, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine. "Breakdown of Consumers Who Purchase Craft Beer in China as of March 2021, by Gender." Statista, Statista Inc., 6 Apr 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
Ocean Engine, Breakdown of consumers who purchase craft beer in China as of March 2021, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/ (last visited November 10, 2024)
Breakdown of consumers who purchase craft beer in China as of March 2021, by gender [Graph], Ocean Engine, April 6, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1229393/china-gender-distribution-of-craft-beer-consumers/
