Number of aggregated downloads of leading travel apps worldwide 2023
The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2023. That year, this app recorded nearly 130 million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with roughly 114 million downloads.
The online travel agency app market
Focusing on the online travel agency (OTA) market, while Booking.com topped the ranking of the OTA apps with the highest number of downloads worldwide in 2023, this was not the case in the United States. When looking at the number of downloads of leading OTA apps in the U.S., it was Airbnb that reported the highest figure in 2023, ahead of Expedia and Vrbo.
How big is the travel app market?
In 2023, the travel app market's global revenue reached nearly 1.3 billion U.S. dollars and was forecast to increase steadily over the following years. When breaking down the global travel app market's revenue by country, the United States and China ranked by far as the biggest players that year, generating around 540 million and 380 million U.S. dollars, respectively.
