Distribution of online influencers' audience in Kenya by category in 2020

Published by
Natalie Cowling,
Sep 22, 2023
Lifestyle and fashion were the most favored categories of influencers among the Kenyan audience in 2020, mentioned by 67 percent and 64 percent of the respondents, respectively. The popularity of technology, politics, travel as well as food influencers varied between 46 percent and 58 percent of the respondents. Gossip influencers reached the least share of the audience with 33 percent.

Distribution of online influencers' audience in Kenya as of 2020, by category

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Release date

August 2020

Region

Kenya

Survey time period

July 2020

Number of respondents

2,615*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The count includes respondents in Kenya and Nigeria, where the survey was simultaneously conducted.

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