The majority of Japanese consumers were unwilling to purchase a substitute product to the food items they purchase, according to a survey conducted from September to November 2020 in Japan. While 35 percent of respondents would purchase a comparable product of another brand, the largest share was more likely to stay loyal to the brands they are used to by checking in on another day or purchasing necessities at another store.
Willingness to purchase comparable food items as substitute goods in Japan as of 2020
Original question: "If there were a shortage of the food products you purchase regularly at a retail store, would you purchase a comparable item instead?"
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Cabinet Office Japan. (January 15, 2021). Willingness to purchase comparable food items as substitute goods in Japan as of 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/
Cabinet Office Japan. "Willingness to purchase comparable food items as substitute goods in Japan as of 2020." Chart. January 15, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/
Cabinet Office Japan. (2021). Willingness to purchase comparable food items as substitute goods in Japan as of 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/
Cabinet Office Japan. "Willingness to Purchase Comparable Food Items as Substitute Goods in Japan as of 2020." Statista, Statista Inc., 15 Jan 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/
Cabinet Office Japan, Willingness to purchase comparable food items as substitute goods in Japan as of 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/ (last visited November 13, 2024)
Willingness to purchase comparable food items as substitute goods in Japan as of 2020 [Graph], Cabinet Office Japan, January 15, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228935/japan-willingness-buy-food-substitute-goods/
