By March 2021, name brands were the most preferred among personal care purchases in India with a share of 83 percent. Only eight percent of the customers preferred private labels or store brands. In all other categories the preference for name brands is also high with more than 70 percent each. The preference for private labels and store brands are at around 10 percent for all other categories.
Preferences for name brands versus store brands in India in 2021, by category
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Deloitte Digital. (March 31, 2021). Preferences for name brands versus store brands in India in 2021, by category [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. "Preferences for name brands versus store brands in India in 2021, by category." Chart. March 31, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. (2021). Preferences for name brands versus store brands in India in 2021, by category. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital. "Preferences for Name Brands versus Store Brands in India in 2021, by Category." Statista, Statista Inc., 31 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/
Deloitte Digital, Preferences for name brands versus store brands in India in 2021, by category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/ (last visited November 10, 2024)
Preferences for name brands versus store brands in India in 2021, by category [Graph], Deloitte Digital, March 31, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1228564/india-brand-preferences-by-category/
