In 2019, washing machine purchases accounted for most digitally influenced in-store purchases of consumer durable products in India with a share of 25 percent digitally influenced in-store buyers. 10 percent of digitally influenced buyers purchased washing machines online, but 65 percent of buyers were not digitally influenced. Among water purifiers most buyers were not digitally influenced with a share of more than 80 percent.
Distribution of digitally influenced purchases of consumer durables in India 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (July 9, 2019). Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of digitally influenced purchases of consumer durables in India 2019." Chart. July 9, 2019. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. (2019). Distribution of digitally influenced purchases of consumer durables in India 2019. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG. "Distribution of Digitally Influenced Purchases of Consumer Durables in India 2019." Statista, Statista Inc., 9 Jul 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
BCG, Distribution of digitally influenced purchases of consumer durables in India 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/ (last visited November 13, 2024)
Distribution of digitally influenced purchases of consumer durables in India 2019 [Graph], BCG, July 9, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227735/india-distribution-of-digitally-influenced-purchases-of-consumer-durables/
