From 2018 to 2020, search has consistently remained the preferred download source for apps on the Apple App Store worldwide. In 2020, 59 percent of iOS users downloaded apps after finding them through their app store search tool, making the category regain three points from the previous year as app download source. App referral was confirmed to drive the second highest share of downloads, while downloads generated via browsing accounted for around seven percent of the total downloads.
Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source
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Sensor Tower. (March 18, 2021). Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. "Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source." Chart. March 18, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. (2021). Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower. "Distribution of App Downloads Generated by The Apple App Store Worldwide from 2018 to 2020, by Source." Statista, Statista Inc., 18 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/
Sensor Tower, Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/ (last visited November 13, 2024)
Distribution of app downloads generated by the Apple App Store worldwide from 2018 to 2020, by source [Graph], Sensor Tower, March 18, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1227712/global-distribution-app-download-source-apple-app-store/
