According to a 2020 analysis of content marketing related job postings in the Australia, the soft skill most in demand for such positions was leadership skills, which were mentioned in 17 percent of job advertisements.
The ability to meet deadlines and problem solving were the next most in demand skills, appearing in 15 and 10 percent of job adverts respectively.
Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020
Based on an analysis of 8,400 job offers on Monster, Indeed, and LinkedIn in the country and employer's requirements mentioned in those offers; the percentage represents the number of mentions of a particular skill in the total number of job offers for content writers, content managers, content marketers and content specialists. The source did not provide the exact date of study; the date used is the publication month.
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Semrush. (September 16, 2020). Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/
Semrush. "Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020." Chart. September 16, 2020. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/
Semrush. (2020). Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/
Semrush. "Breakdown of Most In-demand Soft Skills in for Content Marketing Positions in Australia as of September 2020." Statista, Statista Inc., 16 Sep 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/
Semrush, Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/ (last visited November 13, 2024)
Breakdown of most in-demand soft skills in for content marketing positions in Australia as of September 2020 [Graph], Semrush, September 16, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1226062/australia-leading-in-demand-soft-skills-content-marketing/
