During a November 2020 survey carried out among ad professionals from the United Kingdom (UK), 72 percent of respondents said connected TV was a key part of their video advertising strategy in the next 12 months. All respondents employed by media agencies stated additionally that they were planning to invest more in CTV in 2021.
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020
among ad professionals who work at either a brand, media agency DSP or trading desk and have experience planning or buying TV or online digital advertising over the 12 months leading up to the survey
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Unruly Media. (March 25, 2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020." Chart. March 25, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. (2021). Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media. "Data on The Use of Connected Tv (Ctv) Advertising among Ad Professionals in The United Kingdom (Uk) as of November 2020." Statista, Statista Inc., 25 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/
Unruly Media, Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/ (last visited November 13, 2024)
Data on the use of connected TV (CTV) advertising among ad professionals in the United Kingdom (UK) as of November 2020 [Graph], Unruly Media, March 25, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225525/ctv-advertising-usage-uk/
