In 2020, an analysis of the pharmaceutical-related advertising in the United Kingdom found that vitamins and tonics were the most advertised pharma category, with 19 million British pounds spent on their advertising across major media in the country. Germicides and antiseptics ranked fourth in the measured period, with ad spend reaching 14.2 million pounds. The entire pharma industry spent 230 million British pounds on advertising in the UK in 2020.
Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending
(in million GBP)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Drum. (March 18, 2021). Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending (in million GBP) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/
The Drum. "Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending (in million GBP)." Chart. March 18, 2021. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/
The Drum. (2021). Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending (in million GBP). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/
The Drum. "Leading Pharmaceutical Categories in The United Kingdom (Uk) in 2020, by Advertising Spending (in Million Gbp)." Statista, Statista Inc., 18 Mar 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/
The Drum, Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending (in million GBP) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/ (last visited November 13, 2024)
Leading pharmaceutical categories in the United Kingdom (UK) in 2020, by advertising spending (in million GBP) [Graph], The Drum, March 18, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1225159/leading-pharma-categories-ad-spend-uk/
