In 2019, around half of young baijiu consumers in China said the most appealing factor was the popularity of the product. In addition to that, nearly 40 percent of young baijiu consumers looked for innovative packaging when making their purchasing decision.
Major criteria for purchasing baijiu among young consumers in China in 2019
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Báijiǔ literally means "white (clear) alcohol" or liquor, and is a strong distilled spirit, here it refers to 65 percent alcohol by volume.
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Website (mouse0232.cn). (February 28, 2020). Major criteria for purchasing baijiu among young consumers in China in 2019 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). "Major criteria for purchasing baijiu among young consumers in China in 2019." Chart. February 28, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). (2020). Major criteria for purchasing baijiu among young consumers in China in 2019. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn). "Major Criteria for Purchasing Baijiu among Young Consumers in China in 2019." Statista, Statista Inc., 28 Feb 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
Website (mouse0232.cn), Major criteria for purchasing baijiu among young consumers in China in 2019 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/ (last visited November 10, 2024)
Major criteria for purchasing baijiu among young consumers in China in 2019 [Graph], Website (mouse0232.cn), February 28, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1221782/china-leading-factors-for-choosing-baijiu-among-young-consumers/
