Types of diets among Generation Z in the United States in 2023

Published by
Nils-Gerrit Wunsch,
Jun 12, 2023
In 2023, approximately four percent of participants among Generation Z in the United States stated that they follow a vegetarian diet. Approximately nine percent of Generation Z participants follow a gluten-free diet. The data compiles data from four survey waves carried out in 2022 and 2023.

Types of diets among Generation Z in the United States in 2023

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Release date

June 2023

Region

United States

Survey time period

April 1, 2022 to March 18, 2023

Number of respondents

60,054 respondents

Age group

18-64 years*

Special properties

Results are an aggregation of four surveys carried out during the stated time period.

Method of interview

Online survey

Supplementary notes

* Generation Z are defined here as the generation born between 1965 and 1979. Only answers from respondents born in this time frame are displayed.

The original survey question was: "Do you follow one or more of the following nutrition rules?"

For more information please visit the Global Consumer Survey home page and take a look at our methodology.

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