During a 2020 survey fielded in the United States, 54 percent of respondents who used ad blockers stated they had whitelisted selected websites in their ad blockers. In the UK, the share stood at 40 percent.
Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020." Chart. August 19, 2020. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. (2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject. "Share of Respondents Who Have Whitelisted Selected Websites in Their Ad Blocker in The United States in 2018 and 2020." Statista, Statista Inc., 19 Aug 2020, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/
AudienceProject, Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/ (last visited November 10, 2024)
Share of respondents who have whitelisted selected websites in their ad blocker in the United States in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1219849/whitelisting-ad-blocker-usa/
