According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 65 percent of respondents used an OTA-platform because of the easy handling and the convenience of booking online. This convenience was important for 67 percent of the female respondents. In comparison, 25 percent of the male respondents stated that they benefitted from a membership account on one of the OTA-platforms.
Online travel agencies are online platforms like Agoda, Skyscanner, Booking.com, or TripAdvisor that offer a wide range of tourism services.
Share of reasons for using online travel agencies in India as of June 2023, by gender
The survey question was: "Why did you use an online travel agency to book the tickets/services for your trip?"
Multiple answers possible.
Gender breakdowns:
Female: 7,083 respondents
Male: 9,658 respondents
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Rakuten Insight. (August 2, 2023). Share of reasons for using online travel agencies in India as of June 2023, by gender [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/
Rakuten Insight. "Share of reasons for using online travel agencies in India as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/
Rakuten Insight. (2023). Share of reasons for using online travel agencies in India as of June 2023, by gender. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/
Rakuten Insight. "Share of Reasons for Using Online Travel Agencies in India as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/
Rakuten Insight, Share of reasons for using online travel agencies in India as of June 2023, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/ (last visited November 13, 2024)
Share of reasons for using online travel agencies in India as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1218809/india-reason-for-using-online-travel-agency-by-gender/
