A survey conducted in Japan in June 2024 showed that more than 24 percent of female mobile device users in their twenties and thirties read paid e-books. The share of women who use paid e-books was lower among other age cohorts.
Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization
including digital magazines; among female mobile device (smartphone and tablet) users; gender and age were sampled to reflect the Japanese smartphone internet user population as closely as possible*
Method of interview
Online panel
Supplementary notes
*Since the collection rate differs by age group and deviations from the population are observed, the analysis was conducted after adjusting for specific weights.
Sample size of age groups: 10 to 19 years n=218 20 to 29 years n=1,226 30 to 39 years n=1,520 40 to 49 years n=1,309 50 to 59 years n=878 60 years and older n=495
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Impress. (July 25, 2024). Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization." Chart. July 25, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. (2024). Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress. "Share of Female Mobile Device Users Who Read E-books in Japan as of May 2024, by Age Group and Monetization." Statista, Statista Inc., 25 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
Impress, Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/ (last visited November 10, 2024)
Share of female mobile device users who read e-books in Japan as of May 2024, by age group and monetization [Graph], Impress, July 25, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1213056/japan-share-female-mobile-device-users-who-read-e-books-by-age-and-monetization/
